Movie lovers can rejoice due to the newly launched PopcornflixGOLD Android (News - Alert) app that will provide free access to more than 400 feature length, high-quality movies.

The app, which is the first of its kind, was created in collaboration with mobile advertising and publishing platform Tapjoy, Inc., company and entrepreneur app developer Curious Brain, and motion picture distributor Screen Media Ventures, LLC, which owns and operates the movie streaming platform Popcornflix.

PopcornflixGOLD can be downloaded at Google (News - Alert) Play, where users can engage with any in-app advertising from the Tapjoy Marketplace and earn virtual rewards known as FlixPoints. These reward points can then be used within the app to watch movies from a variety of genres. Users can also search movies by genre, actor, director, new arrivals, most popular titles or browse all available films. The app will add between 30 to 40 movies every month.

"The development of this unique app with Tapjoy and Popcornflix is a first," Gary Delfiner, president of Screen Media Digital, a division of Screen Media Ventures, LLC, said in a statement. "Combining high-quality feature films within a free-to-use model will kickstart a new development in how the viewer can access movies!"

The new app will surely change the way individuals access movies.

"This is a game-changing experience that we are excited to lead with PopcornflixGOLD, one of the leading movie streaming sites," Tom Sipple, vice president of Sales at Tapjoy added. "We have long believed that the Tapjoy Mobile Value Exchange model that has worked so well for games translates well to premium content like movies."

In related movie app news, NCR has released a Movie Time mobile application that will allow consumers to browse schedules, purchase tickets and concessions and check loyalty profiles. The app will enable cinema operators to better connect with their customers, thus enhancing marketing opportunities and building customer loyalty as well.