The first real-time mobile provider of demand-side platform (DSP) technology in the advertising industry, New York City-based Dobleas, has secured $5.4 million in series B funding from FreakOut, Inc. Started by Yuzuru Honda (News - Alert), the president of FreakOut, Dobleas’ cash infusion came on the heels of an investment of a similar amount by Japanese venture capital fund YJ Capital in FreakOut.
So, what exactly are these companies doing? Dobleas has engineered a robust, mobile DSP, in order to fill what they see as a “void” in the mobile advertising market. The company allows buyers and sellers to do business and buy real-time impressions in a transparent manner.
Dobleas aids marketers in creating targeted segments for running campaigns, based on the behavior of a given segment. Dobleas CEO Yugo Asato says, “This builds on the company’s technology roots with ad spending budgets shifting to mobile and programmatic buying on the rise, Dobleas is uniquely positioned to capture the confluence of these emerging trends. Dobleas offers ad agencies and brands the industry’s only true mobile DSP with innovative display ad technology DNA.”
FreakOut is in fact the first digital marketing company to use the demand-side platform in Japan. CEO of YJ Capital, Tako Ozawa sees Dobleas as a way to “revolutionize” mobile ad technology globally. “FreakOut has already established itself as the best DSP in the Japanese market. Its entry into the mobile ad market, leveraging its advanced and proprietary technologies, is a highly strategic move,” said Ozawa.
At the beginning of the year, Forbes contributor Chuck Jones reported that it is predicted that mobile ad spending will increase four times over the course of the next four years. With such statistics in their favor, the infusion of capital will, undoubtedly, net exponential returns.
Edited by Amanda Ciccatelli