Posterous (News - Alert) is a blogging platform that takes social media to the next level by integrating and automatically posting its content to other social media outlets like Twitter, Facebook (News - Alert) and Flick. It also has a built-in Google Analytics package and custom themes for users to choose from. It seemed to be the perfect outlet for retailers or start-up companies trying to reach audiences on different social media sites, essentially killing two birds with one stone. However, after being acquired by Twitter (News - Alert) last year, there have been some glitches on the Posterous site that has cause some speculation.
Much to consumer’s surprise, it announced on a recent blog post that it will be terminating Posterous website and mobile app on April 30th to “focus 100 percent of our efforts on Twitter.” To answer users concerns Posterous co-founder, Garry Tan, will be creating a new site called Posthaven, which will function similarly to Posterous.
Without a Twitter, Facebook or Instagram account it is difficult for up and coming businesses, and ones that have been around for a long period of time, to thrive in today’s economy. With the termination of a multimedia site like Posterous, which brings all of these social media outlets into one platform, it makes us wonder why it is no longer going to be available.
But with immediate development of Posthaven it seems that its platform is still very important and there is still a demand for its kind on the market.
“I’m teaming up with another cofounder of Posterous, Brett Gibson, and we are taking a pledge to keeping the URLs online forever,” said Tan. “It’s $five dollars a month and will have all of the ease of use and power of Posterous. It’s just the two of us and we’re coding it in our bedrooms right now.”
According to Tan, Posthaven will never accept funding and will never shut down. Users can save and download their personal information, documents, videos and photos from Posterous until April 30th.
For more information about Posthaven, click here.
Edited by Amanda Ciccatelli