SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

TMCnet FEATURE

TMCNET eNEWSLETTER SIGNUP

February 05, 2013

Internet Searches for iPhone 5 Shoot Through the Roof

By Joe Rizzo, TMCnet Contributing Writer

In mid-2012, Greenlight, an independent digital marketing agency, published a Brown Goods Sector Report that stated that more searches were made for Amazon’s Kindle and BlackBerrys than Apple’s iPhone (News - Alert) 4S.

In November 2012, Greenlight published issue 14 of their Brown Goods Sector Report. In this report, they found that searches for the term ‘iPhone 5’ made a spectacular 594-percent jump, whereas searches for the term ‘BlackBerry’ (News - Alert) dropped.

According to Greenlight, the term ‘iPhone 5’ was queried more than 4 million times, accounting for 34 percent of all Brown Goods-related searches in November. This is up from August's 673,000 figures.

In the case of 'BlackBerry', however, it seems that the opposite was true; Greenlight's data shows search volumes for the term totaled 246,000 compared to 301,000 in August.

As part of the Brown Goods Sector Report, Greenlight made an assessment of which brands, retailers and review sites were the most visible. This assessment included both natural searches and paid media searches.

The report was done in the U.K.

It appears that the surge of searches for Apples happened between August and November 2012. In August, Apple (News - Alert) was ranked in fifth place with Amazon UK holding the top spot. But by November, which is generally when everyone really starts to do their major Christmas searching, Apple took over the number-one spot with Amazon UK slipping to fourth place.

You can see the top 10 standings in the following chart:

No

Website/Advertiser

Natural Search

Paid (News - Alert) Media

1

apple.com

60%

72%

2

phones4u.co.uk

37%

58%

3

carphonewarehouse.com

8%

70%

4

amazon.co.uk

20%

49%

5

three.co.uk

2%

57%

6

ebay.com

0%

58%

7

orange.co.uk

0%

56%

8

t-mobile.co.uk

0%

53%

9

vodafone.co.uk

5%

46%

10

ee.co.uk

0%

51%

Even though Apple’s revenue has not met expectations due to poor sales of the iPhone 5, it hasn’t kept people from doing a search on the iPhone 5. This report was completed in November and there was a lot of flip flopping between Apple, Amazon UK and BlackBerry. There have been a lot of changes since then.

Now that BlackBerry has launched BlackBerry 10, it’ll be interesting to see if Greenlight’s next Brown Goods Sector Report shows another flip flop or whether things will stand as they are.




Edited by Braden Becker
» More TMCnet Feature Articles

Comments powered by Disqus

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles




LATEST VIDEOS

DOWNLOAD CENTER

UPCOMING WEBINARS

MOST POPULAR STORIES





Technology Marketing Corporation

800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

STAY CURRENT YOUR WAY

© 2014 Technology Marketing Corporation. All rights reserved | Privacy Policy