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January 24, 2013

Twitter Announces Partnership with Vine: Allows Users to Share Short Looping Videos

By Carlos Olivera, TMCnet Content Producer

With video sharing continuing to grow in popularity, social media giant Twitter (News - Alert) has decided to join the party with its latest acquirement, Vine, a mobile service that allows users to create and share looping videos.

"Today, we're introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create,” Twitter said in a statement on its blog.

Vine is billed to be somewhere between a YouTube (News - Alert) video and a GIF. Making a video with Vine will differ from most YouTube videos because they will be six seconds at the maximum. They will also be similar to a GIF, with the ability to record audio, while making your video.

“We're also happy to share the news that Vine has been acquired by Twitter. Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what's happening in the world,” Vine said in a blog post.

GIFs were first introduced back in the late 1980’s but have been making its way back into mainstream media. GIFs are used for small animations, from people dancing to funny faces or funny reactions, which keep playing in a loop.

Vine has stated that users do not need a Twitter account to use its app, but having a Twitter account merely makes it faster to sign up. As of now, Vine is only available to iOS users, but both partners are working together to expand the app across other platforms.

Edited by Ashley Caputo
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