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January 24, 2013

Shutterfly's iPhone App Offers Gifts On-The-Go

By Jody Ray Bennett, TMCnet Contributing Writer

Shutterfly, the Internet-based personal publishing service known for its unlimited free picture storage and full-resolution uploads, recently released a free app for iPhones users. The app functions in much the same way its website does, only now utilizing instant gratification on the move, allowing users to upload pictures from their phone to their service and view, store and save them for photo gift creation. 

Bill Siwicki, Managing Editor/Mobile Commerce writer for internetretailer.com, writes, “A Shutterfly app user can create a personalized gift in minutes. The app asks permission to link to the user’s Photos section of her iPhone (News - Alert). The user then chooses a photo and can see an instant preview of the photo on any of the Shutterfly app’s 30 gifts such as smartphone cases and wall art.” The ability for a customer to upload and create gifts from their own photos is a highly appealing market. As of 4:00 pm ET on January 23rd, 2013, Shutterfly, Inc. (SFLY) closed the day on the NASDAQ at 33.07 +0.66 (2.04 percent) revealing a nearly four point increase over the past month. 

The app allows iPhone customers to pull photos from their iPhones, Facebook, Instagram or Shutterfly account to create up to 30 personalized gifts. The app works in conjunction with Apple’s (News - Alert) iOS 6 panorama camera feature and Instagram’s square print formats to create photographic gifts that are unique and adaptable to existing and expanding formats. For example, Shutterfly app users can take multiple pictures and merge them into an extra wide show when it is used with the panorama feature. 

Further credits to the Shutterfly app includes being able to send photos directly from an iPhone to a Shutterfly account, where storage is unlimited and even categorizes them as uploaded photos. Also, photos in a user’s Shutterfly account can be posted to Facebook (News - Alert) from the app or sent through e-mails to other users.




Edited by Carlos Olivera
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