In a survey organized by US coupon code website, www.CouponCodes4u.com, new information about the latest technology trends among American consumers was found regarding factors in customer motivations for tech purchases. Part of the survey sought to find out if American consumers own more than one of the same tech products, why they chose multiple gadgets, and the amount of money they spent to this end.
While “brand loyalty” was one of the leading motivations for the purchase of multiple products, other customer reviews and the ability to upgrade products were runner ups. The survey polled 2,231 customers across the United States and found that 69 percent of the respondents claimed to own more than one type or version of the same tech gadget. Of these, 52 percent claimed they own more than one of the same types of cell phone, 39 percent claimed they have more than one of the same gaming console, and 34 percent for MP3 players. Additionally, 29 percent owned more than one computing device, and 26 percent had purchased more than one of the same laptop or notebook.
Of the products that use one of the two largest platforms—Android (News - Alert) version Apple—46 percent preferred Android to 33 percent preferring Apple. Upon asking their motivations on why consumers owned more than one of the same products, 45 percent cited they simply purchased a newer version of the product and never threw the older one away and 27 percent reported that they wanted a second gadget for backup purposes.
According to the survey, “When asked to stipulate how much money they have spent on updating their tech products in 2012 alone, 33 percent said over $500, while 29 percent said over $750. 37 percent admitted that they were planning to upgrade their phones later this year with the new releases from Samsung (News - Alert), Apple or Blackberry.”
These types of surveys help companies understand how they should be marketing products to consumers in a rapidly competitive marketplace. Surveys allow companies to determine consumer need, desire, and often how many products should enter the market in a specific area or region. Data is often gathered by third party companies who conduct surveys, or from customers who choose to participate in a product review or rating offered by the company.
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Edited by Amanda Ciccatelli