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December 18, 2012

The Xbox 360 to Take Christmas Again?

By Steve Anderson, Contributing TMCnet Writer

Even without a next-generation model from two out of the three main fronts in the ongoing console wars, it's interesting to note that they're actually still going on. But a recent report from CouponCodes4u says that there will be a clear--and familiar--winner in terms of Christmas sales between Sony and Microsoft's (News - Alert) offering: the Xbox 360. What's more, this is actually a very familiar situation both Sony and Microsoft find themselves in.

CouponCodes4u tracked the search statistics behind the major coupon code websites and discovered that, overwhelmingly, people were looking for coupons for the Xbox 360. Based on their research, in fact, the Xbox 360 outranks the PlayStation 3 better than two to one in terms of overall searches. The Xbox 360 actually accounts for almost half of the gaming coupons searched with a full 49 percent. The PlayStation 3, meanwhile, can only drum up 17 percent. The Wii isn't far behind that at 13 percent, while Nintendo's new system, the Wii U, accounts for nine percent and the PS Vita 3G pulls three percent of searches.


Image via Shutterstock

The chairman of CouponCodes4u.com, Mark Pearson, expressed some surprise of his own about the results of the survey, saying: "As the holiday season is upon us and parents are running around trying to find the perfect last minute gift, we thought it would be interesting to look at the search data from the site and see what consoles will be the most popular. Surprisingly, the Xbox seems to have taken the top spot again, despite not being a very new device at all, with half of games console site searches for this gadget alone. It seems as though consumers can’t get enough of this console, even with the release of the Nintendo Wii U a couple of weeks ago and competition from other consoles. While parents and children are spoiled for choice, it is always best to shop around for the best price. Be sure to check CouponCodes4u.com for the latest tech and console deals around."

Naturally, Microsoft enthusiasts likely aren't surprised by this outcome, but considering that similar numbers between the Xbox 360 and the PlayStation 3 were posted for last Christmas--especially with the Wii U currently out and in stores--it's a bit of a surprise to see the Xbox 360 lead so prominently. Seeing the Wii outstrip the Wii U is also unusual, but then, people may well be waiting for the Wii U to get a better stock of games behind it before they commit to buying a new system.

Still, it's readily apparent that, right now, people want an Xbox 360 for Christmas. While coupon searches don't necessarily translate into sales, the older system is still doing surprisingly well in the market. With many looking forward to the launch of next-generation systems, it's still good to see that the old systems can still get some play time.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman
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