Earlier today, the first crowd-sourced mobile loyalty app to focus on user engagement, Mobitto, announced that football (soccer) superstar Cristiano Ronaldo has made an investment in the company, becoming its first brand ambassador.

For brands to engage with users via mobile, the investment by Ronaldo signals the growing market opportunity, as well as underlines the relevance of Mobitto’s approach in improving the mobile experience. Through a combination of social and gamification techniques, Mobitto is a mobile marketing startup that aims to improve the way people interact and engage with their favorite brands.

It empowers consumers to build their own loyalty club simply by shopping and doing what they enjoy. The result is a unified “wallet” of points that can be converted into rewards. Brand loyalty is also rewarded with an ambassador status and a variety of benefits and perks for the most committed users.

“I am really excited to become part of this project. I absolutely believe in the potential of the mobile market and I believe that Mobitto will have a huge impact in the interactions between brands and customers in the future,” said Ronaldo.

José Simões, the CEO of Mobitto, stated that with more than 51 million fans, Ronaldo is a worldwide celebrity and the most popular sports personality on Facebook (News - Alert). Not only is he young, modern and tech savvy, but also a talented and hardworking professional who always strives for victory. These values exactly match Mobitto's DNA, he added.

For any brand, retailer or merchant looking for measurable actions and transactions at brick and mortar venues, Mobitto offers a performance-based marketing platform and also acts as an automated sales funnel. The platform also works with products in the online world.

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