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December 04, 2012 Raises $25M from Investors with Everything Looking Positive

By Ed Silverstein, TMCnet Contributor – which used to be known as DoAT – has raised $25 million in Series C funding. The round was led by Telefonica Digital.

Other investors include SingTel (News - Alert), Innov8, Mozilla, Draper Fisher Jurvetson, DFJTF, BRM Group and Horizons Ventures.

The Israeli-based company will use the money to add employees and further development.

The new funding is in addition to $3.5 million raised in February from Horizons Ventures.

" was started to harness the power of HTML5 and the openness of the Web to disrupt the mobile industry," Rami Kasterstein, CEO and co-founder of, said in a statement carried by TMCnet. "We see this investment as evidence of the capabilities of fully-mobile web apps, which provides to users at their fingertips, on-demand.”

" is aligned closely with Mozilla's (News - Alert) mission and goals," Jay Sullivan, vice president, Products at Mozilla, explained in the statement. "Like us, they are committed to using the power of the web to bring the mobile app experience to consumers, regardless of the platform, OS or browser used. We are excited to be working closely together to further the abilities of the HTML5, and to create an outstanding content experience on the Firefox OS."

In addition, the funding marks the first time Mozilla participated in the equity funding of a start-up, according to All Things D. provides a phone platform which changes the apps on a screen based on whatever the user needs. is available on HTML5, as an iPhone (News - Alert) app and later will be offered on the Android operating system.

" will change the way mobile users access and interact with mobile app," Tim Draper, managing director at Draper Fisher Jurvetson, said in the statement. " emerges in the intersection of apps, HTML5 and cloud, to connect people with the information and the functionality they want in a more agile manner. For developers, it provides an open web and multiplatform (HTML5) playground to innovate beyond the limitations of the existing app stores. For users, it brings the right services to them at the right place at the right time." has raised $35.5 in total from investors. It is expected that Telefonica (News - Alert), Mozilla, and maybe Singtel will include in mobile services, according to TechCrunch. Mozilla will use the company’s app in its Firefox mobile platform, the report adds. Telefonica and Mozilla have been collaborating on a mobile device since February.

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Edited by Rachel Ramsey
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