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November 27, 2012

Record Number of Photographs Shared by Users via Instagram During Thanksgiving

By Shankar Pandiath, TMCnet Contributor

Thanksgiving is the time for families to get together and share. And share they did – as users on Instagram, the social network for photo editing.

In its two year history this Thanksgiving marked itself as the busiest day at Instagram.

Instagram reported on its blog that over 10 million Thanksgiving specific photos were shared by its users on Thanksgiving. According to the graph it posted, the majority of its photos came in around noon, averaging over 200 photos shared every second.

In its post, Instagram stated, "We’re thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we’re excited to see the intimacy and immediacy of the Instagram experience brings us all closer together over this holiday season."

The user base of Instagram has doubled since Facebook’s (News - Alert) announcement in April 2012 that it would be acquiring it. According to the Instagram browser, Statigram, more than 19 million of the site’s photos bear the simple hashtag, #food. So according to the data collected at Instagram, a significant portion of the population spent the most important meal of the year “Instagramming” every bite of their Brussels sprouts and sharing it with the world.

Researchers have been racking their brains over the phenomenal appeal of Instagram’s food pictures this Thanksgiving. Rutgers communications researcher Mor Naaman, in a New York Times article, notes that social media users love to share universal experiences, which could explain Instagram’s Thanksgiving rush.

The topics to which everyone relates always trend in social networks, and Thanksgiving was one such yummy topical trend that saw a historical sharing of photos through Instagram, making it a memorable day for everyone.

Instagram gushed, "Whether celebrating with friends and family or sharing photos with them halfway across the globe, we’re excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season."

This brings us all a bit closer together online, while keeping us just a tiny bit further apart in real life.

Christmas is around the corner – another occasion when families come together to love, share and eat. Users are expected to use Instagram to record their experiences, and the company expects to see another record-breaking surge.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker
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