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November 20, 2012

American Music Awards Use Galaxy Note 2 as Digital Award Envelopes

By Oliver VanDervoort, Contributing Writer

When the Galaxy Note 2 was nothing more than rumors and speculation, there was certainly quite a bit of excitement surrounding the smartphone. I don’t think anyone could have expected quite as much excitement or quite as many different uses once it was actually released. 

We knew the smartphone-tablet hybrid was going to be a little more useful for certain tasks than your traditional iPhone (News - Alert) or Android mobile phone, but being used as a way to announce the winners at the most recent American Music Awards was definitely a new one.

There are multiple reasons why using the Galaxy Note 2 at the awards ceremony was a good idea. First of all, the American Music Awards could proclaim it was doing its part to reduce the carbon footprint by going paperless and using the Galaxy Note 2 instead of envelopes and note cards (as long as you didn’t pay attention to the massive amount of energy needed to put on the awards show.)

The second benefit was for Samsung (News - Alert), who got millions of eyes to see its newest mobile device in action, just as the holiday shopping season is heating up.

This marketing trick will most likely only help the device, which has been reported to be a bit unwieldy by some of its users. The device has a 5.6-inch screen (bigger than any other smartphone) and has a stylus users can implement to jot notes or simply browse around the mammoth screen.

It runs on Android (News - Alert) 4.1 “Jelly Bean” and has a MSRP of $299.99, upon registering for a two-year contract.

Putting it in front of a ton of young viewers could work wonders when talking about making it more popular. Young people usually choose the iPhone when it comes to their smartphone of choice, but watching it in action during the awards could change a few minds.

At the very least, it got some decent word of mouth after Sunday night.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker
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