They say that the mark of a good business is one that can adapt and change and still stay competitive. In the social media market, Facebook (News - Alert) is still the undisputed king, but the social pinboard website Pinterest seems to be carving out its own section of the market. The social media site had already announced one change that made users happy. The new “secret” board allows you to pin ideas or items for personal use, without everyone or your circle of friends able to view.
Now, the company has announced that they are going to be allowing companies to create official accounts. This particular move will give Pinterest a new feel and it could be a very large step toward actually making the service a revenue generator. If companies have to start paying for their official boards then a real revenue stream could come in for Pinterest.
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Along with these dedicated and official boards, the company said that it will be offering up specialized business tools for corporations and small businesses to use on their boards. The changes mean that companies can now add official links to a business’s Web page and there will be tools made available that will make it that much easier to pin items directly from a website using the service.
Home Depot will actually be able to pin things quickly and easily from their site to their official Pinterest board. More importantly, visitors to the Home Depot home page will be able to pin items they have interest in and share those items with their friends.
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Edited by Brooke Neuman