Earlier this week, creator of Schools App for Facebook (News - Alert) and mobile devices, Inigral, announced a new service that provides real-time insights to university admission professionals about students' likelihood to enroll, Enrollment Intelligence. Inigral has created a proprietary algorithm, by analyzing social and behavioral data patterns from over three million students across 100 partner universities.

It provides admissions professionals predictive scores on which students are most likely to enroll and which may be at risk. To successfully enroll, universities can now understand in real-time which students need more information and support. This data is also presented in ways that help admissions professionals target its recruitment efforts and meet its target class mix.

"We’re entering into year three of our partnership with Inigral and we could not be more pleased. They’ve given social media a role in predictive modeling by developing extensive real time data tracking capabilities on the backend of their product," said Brian Kennedy, assistant director of communication at Stamford University, in a statement.

He added that while utilizing time and resources in a more efficient way, this has allowed its admission office to better serve its prospective students.

Jamie Glenn, CEO of Inigral, stated that since universities are feeling the crunch of reduced budgets and staff, the number of students applying and being accepted is increasing. Admissions professionals can focus resources on those that are in need of more information with the help of Enrollment Intelligence. Providing students with the information to make a better decision on which school is the right fit, universities can personalize their outreach and communication by offering real-time insights into admitted students.

Michael Schneider, President of McPherson College, concluded that they have to be smarter with its resources. It aims to provide information that can help students in making wise decisions, thereby improving its service to students.