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November 08, 2012

Vinophiles Have Something New to Toast

By Brittany Walters-Bearden, TMCnet Contributor

Vinophiles in California, Nevada, Florida, North Carolina, the District of Columbia, Connecticut, Idaho, Oregon, Washington, Wyoming, Nebraska, Iowa, and Illinois have something new to toast to: Amazon.com (News - Alert) Inc has unveiled Amazon Wine, their new wine marketplace. 

Wine lovers will be able to choose from over 1,000 different domestic wines through Amazon Wine, varying in price from $10 to over $100. For a shipping fee of $9.99 on up to six bottles, customers will be able to order wine from a wide variety of wineries, including: Francis Ford Coppola, Eden Canyon, Roadhouse, Hall, Pepper Bridge, and Mark Ryan, among many others.


Image via Shutterstock

Thanks to regulatory laws, Amazon is unable to roll the marketplace out nationally. Although it is only available to users in a limited number of states, Amazon promises its users across the country that a similar service will soon be available to them.

Amazon may already be facing some stiff competition: Wine.com announced their new wine marketplace on Monday, where users will be able to purchase from boutique wineries. The founder of Wine.com, Michael Osborn, sees the new venture as a way for consumers to purchase difficult-to-find wines; “Our Marketplace opens Wine.com consumers to thousands of wines that do not have wholesaler representation and the vast number of wine selections that are typically only sold in winery tasting rooms because they have productions too small to garner the exposure of the traditional wine industry supply-chain.” 

A visit to Wine.com promises to be like a trip through Napa and Sonoma, allowing users to discover wines that they would otherwise only find in wine country.

Regardless of what the nearly simultaneous launches of these wine marketplaces mean for Amazon and Wine.com, it opens vinophiles up to a wide array of wine options. By ordering online, consumers will have the same convenience as they do belonging to a wine club, but without the commitment or the set order.




Edited by Brooke Neuman
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