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November 02, 2012 Starts Marketing Campaign for Holiday Season

By Ed Silverstein, TMCnet Contributor has started a marketing campaign in time for the shopping season for winter holidays that points out the money earned from trading a smartphone could match the cost of many popular gifts for children.

"Many people might never think to trade in their old smartphones to help cover tight holiday budgets, but there is a huge, untapped cash value in these mobile devices,” Marc Leff, COO of, said in a recent statement.

Image via Shutterstock

Among the toys they cited in their marketing materials are Furby, Lego, and Teenage Mutant Ninja Turtles. 

In fact, the company claims the cost of 10 popular holiday toys can be covered by a smartphone trade in, according to a statement carried on TMCnet. is operated by GRC Wireless, which describes itself as “the largest grassroots cell phone trade-in and buyback company in North America.”

The company says it has purchased over six million phones since 2002.

It also has partnered with various organizations which use the money for cell phone trades to benefit charitable causes. For instance, last year Operation Gratitude, which is a military support organization, earned $100,000 via donated cell phones processed by the company. Operation Gratitude received up to $30 per recycled cell phone and up to $100 per recycled smartphone, the company said in a statement.   

Among the smartphones most in demand by the company for recycling are those from Blackberry, iPhone (News - Alert) and Android operating systems. 

The company says it has “zero landfill processing” and removes all personal data.

In other news about the device recycling sector, e-waste recyclers expected continued recycling of iPads and other tablets by consumers to subsidize their purchase of the latest versions.

Edited by Brooke Neuman
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