Electronic retailer Best Buy (News - Alert) will be offering help to consumers with making the switch to Microsoft’s new operating system, Windows 8. Best Buy is hoping to gain customers with offering assistance with Windows 8 to help the ailing company figures with losses due to consumers purchasing more tablets and smartphones in recent months, which provide less profit for the company.
Windows 8 is designed toward the use of touchscreen monitors, rather than the traditional monitors of the past. The theory behind this innovation is to create a smoother familiarity between PC, tablet or smartphone usage. The new system will feature tiles rather than the customary welcome screen and icons.
Best Buy has been developing its strategy for the launch of Windows 8 for three years. Over the last two years, Best Buy has been developing forty-five computers and laptops designed specifically for Windows 8 and carried only by Best Buy. During that time, it has worked closely with Hewlett-Packard (News - Alert) and AsusTek Computers to develop these Windows 8 computers with more than half being equipped with touchscreen monitors.
This new collaboration between Best Buy and Microsoft (News - Alert) comes at a time when the best-known electronics store in the United States is suffering and has worries of following the ill-fated path of Circuit City, which liquidated in 2009. Best Buy has suffered losses for the past two years, and the company only yielded revenue of $12 million in the last quarter.
Best Buy has become, in recent months, more of an electronics showroom for consumers to look at products before they make their purchases online, which is what many predict will happen to all brick-and-mortar stores during the holiday season. Best Buy hopes that by selling exclusive products that may only be purchased in-store that it can increase its profit margins and begin raising itself back to the status it once held.
Edited by Rachel Ramsey