Are you keeping up with the lives of your customers? Probably not. Well, Socialware has announced a new listening platform designed to help financial professionals follow the important events in the lives of their social network connections. It provides customized alerts from one’s networks, informing users of any updates that would give them the opportunity to reach out.

Financial advisors should know the spending patterns and habits that people tend to have; for example, when people tend to roll over their 401ks, what events trigger decisions to purchase insurance and so on. Knowing this can help advisors identify key moments to reach out to their clients and help them make important financial decisions during key points in their lives.

With Socialware, professionals can gain insight into the lives of their clients, proactively engaging them when necessary. It extends social activity to social relationship management, as well as tracks the effectiveness of the social activity. With it, users gain insight into their clients and the best ways to share information and communicate with them.

"The success of an advisor can be measured by the number and quality of relationships they've built, and financial firms rely on their advisors to drive and retain business through those trusted relationships," says Chad Bockius, Socialware’s CEO. "Advisors need a way to manage one-on-one relationships efficiently and at scale. We are the only solution in the market that provides social marketing, listening, compliance and measurement in one place, allowing professionals to unlock the full business value of their social networks."

While this could be used for “evil” (“Congratulations on your wedding – while you’re on your honeymoon, let’s talk about buying life insurance!”) there are many ways this new platform can be used to improve a financial advisor’s relation with their clients, and the quality of the services the clients receive. By remaining engaged in their lives (but not intrusive), it fosters better relationships, maintaining clients and providing them with the help and services they need for their lives.