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October 16, 2012

Amazon Workforce to Increase by 50,000 People During the Holidays

By Brittany Walters-Bearden, TMCnet Contributor

The holiday season is quickly approaching and with it, Cyber Monday (News - Alert) and increased online sales. will, no doubt, be one of the highest grossing sites during the holiday season and will be ramping up its human resources in order to meet the demands of consumers.

Many consumers plan on doing their holiday shopping online, not only for the sake of convenience, but also to save the money spent on gas driving from store to store. It has been predicted that this year’s non-store holiday sales will increase by 15 to 17 percent over last year’s sales and that brick-and-mortar stores may face becoming showrooms, in which consumers browse for items that they want and then go home to shop online for better deals on the products that they want. According to Kantar Retail, Amazon will surpass Walmart this holiday season to become the most shopped retailer. will be filling its fulfillment centers during the holiday season with 50,000 temporary holidays’ employees. This number of anticipated holiday hires is more this year than the company hired during the 2011 holiday season.

Vice President of Global Customer Fulfillment, Dave Clark, stated, "Temporary associates play a critical role in meeting increased customer demand during the holiday season, and we expect thousands of temporary associates will stay on in full-time positions." Amazon strives to be the industry leader in online shopping and in order to insure its high ranking, it must employee extra people to keep up with the growing number of online shoppers. Walmart also plans on matching Amazon’s hiring number and Target (News - Alert) has said it is looking at as many as 90,000 seasonal employees.

Although it is not permanent employment, holiday employment for 50,000 employees is likely to come as a relief for thousands of families who are struggling to make ends meet, especially during the holidays. With an anticipated $92 billion to $96 billion in online holiday shopping, online retailers, and Amazon in particular, have a great deal to look forward to.

Edited by Rachel Ramsey
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