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October 12, 2012

Wine and Tech Become More 'Inter-wined'

By Brittany Walters-Bearden, TMCnet Contributor

After having a tremendously successful spring, the globe’s largest wine event, Vinitaly, will now launch Vinitaly Interactive.

Vinitaly Interactive is an iPad application that will allow the people attending the event to take notes and store data about the wines they’ve tasted throughout the event. The official launch will be at the Vinitaly World Tour in Moscow on October 29-30.

Much to the delight of any attending vinophile, the remaining tour events in Hong Kong and the United States (New York and Miami) will also feature the new app.

“Wine is a world of romance and tradition, but at the same time it is a business,” said Giovanni Mantovani, CEO at Veronafiere. “The ‘Vinitaly Interactive’ program will provide invaluable, quantifiable data to trade attendees to help them with their buying decisions and to exhibitors to support their marketing efforts.”

Image via Shutterstock

Vinitaly Interactive simplifies the traditional style of wine tastings. Information on exhibitors and their wines will be loaded into the app prior to the event. When the visitor arrives at the event, there will be three steps they’ll need to follow in order to utilize the app:

  • Register and receive a personal QR code.
  • Visit the booths for tasting, where the exhibitor scans the QR code provided at registration.
  • Enjoy wine and grade on scent, color, taste, balance and finish. Criteria will be shown on one’s iPad; attendees simply touch their response to each of the wines they taste.

After the tasting, the results from the day will be e-mailed to the attendee and all the data gathered will be sent to the exhibitor.

New York restaurant extraordinaire, Tony May of SD26, says this application will make his life much simpler. Having to attend numerous tastings a week to make orders for his restaurant, often numerous tastings a day, he can now have all the information at his fingertips to assist him in making his orders.

May has been such an advocate for technology to enter the wine world, having created the first iPad app in New York to showcase his own wine list. This app promises to be a revolutionary new way to experience wine tasting.

Edited by Braden Becker
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