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October 10, 2012

Badgeville Turns on the Jive

By Paula Bernier, Executive Editor, TMC

Gamification company, Badgeville has launched a solution called Badgeville for Jive. This new offering caters to businesses with existing Jive-powered communities that also want to promote adoption, engagement, and growth via the use of game mechanics.

Jive Software (News - Alert) is a popular community platform that enables people to connect and share content. Yet, according to Badgeville, businesses still struggle to drive engagement within these experiences. Badgeville illustrates this thinking by pointing to Gartner (News - Alert) data that indicates 72 percent of people registered with proprietary online communities never engage with them. “The challenge,” according to Badgeville, “lies in reminding users that they registered for a community, and then creating a rewarding experience for contributing and engaging.”


Image via Shutterstock

EMC (News - Alert), VMware and other existing users of Jive that already have tried this new solution experienced “massive increases in usage and adoption,” according to Badgeville. The gamification company says that such companies have raised user engagement by 21 percent on average with Badgeville. Badgeville for Jive Beta customers saw a 20 percent increase in files downloaded; a 25 percent increase in user activity and engagement; and a 40 percent increase in videos watched.

Gamification businesses like Badgeville and Bunchball have been working to integrate their solutions with population enterprise applications from companies like Microsoft (News - Alert) and Salesforce.com.

Badgeville announced integration with Salesforce earlier this fall. Called Badgeville for Salesforce.com, the app is available via the salesforce.com AppExchange. According Badgeville and Salesforce, this solution can create a more dynamic experience for users that rewards their participation and recognizes them for their sales contributions; updates Salesforce records more regularly so managers can better gauge their sales performance and pipelines; surface and socialize key rewards in Salesforce Chatter to improve collaboration between sales teams and champion valuable user behavior; and grow revenue and reduce sales cycles.

And in June, Badgeville introduced a Microsoft SharePoint connector that identifies the most high value behaviors of users in SharePoint environments. That behavior can include document management; creating, editing, or contributing to a wiki page; starting or participating in a discussion thread; posting or responding to a blog; viewing pages; rating content; liking content; and/or tagging content.

That way, organizations can keep tabs on who is using the Microsoft collaboration tool for what, and managers within those businesses can recognize employees that best contribute to such collaborative efforts and in the process encourage future behavior along these lines.




Edited by Brooke Neuman
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