Among the most popular events at TMC’s ITEXPO (News - Alert) is StartUpCamp, which is hosted by Embrase Business Consulting. StartupCamp is promoted as an evening to celebrate entrepreneurship in telecom and an opportunity to learn, network and have fun. And StartUpCamp last night in Austin, Texas, once again delivered on that promise.

The event, now in its sixth iteration, begins with a featured guest, in this case BroadSoft (News - Alert) co-founder and CEO Michael. That is followed by brief presentations by a handful of entrepreneurs who explain why their startups are worthy of funding and deserve the StartUpCamp audience’s vote at the end of the evening.

Last night’s stable of startups included RingDNA, which was deemed the best of the group by the audience and on-stage judges; Zello; Vsnap; and Phonism.

Steve Lazaridis presented for Phonism, a company that delivers a solution to address what he identified as the pain point of IP phone provisioning and management. The idea for the solution came from Steve’s brother, who recognized this personal need as a potential market opportunity.

Phonism consists of two components, the Cloud Service and the Agent. The Cloud Service was designed for multi-tenant deployments. The Agent is an embeddable application that sits in the service provider’s network to give it access to SIP endpoints via a web interface. Not only does this enable easier configuration of the multitude of different VoIP phones on the market, says Lazaridis, but if one of the endpoints goes down, it enables the service provider to see that information before the customer calls.

There are more than 1,000 service providers in the U.S. alone, and many of them are small and based on open source, says Lazaridis, adding this is the target group for Phonism.

The company was in private beta with customers earlier this year. The next beta will be released later this year.

To learn more about the other companies that presented at StartUpCamp6, see TMCnet’s other postings about the event.

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