Contact center and customer management solutions provider Voice4Net has revealed its plans for a new channel initiative to assist enterprise communications resellers in selling next-generation customer interaction solutions.

The announcement was made at the ITEXPO (News - Alert) Austin Conference and Expo, taking place this week at the Austin Convention Center in Austin, Texas. Included in this initiative is a new dealer membership program designed to incent Voice4Net’s top resellers by providing tools, materials and other resources to instill brand loyalty and increase channel sales.

Voice4Net, based in Dallas, Texas, currently offers a portfolio that includes both premises-based and hosted customer interaction solutions. White-label versions of the company’s OEM products have been offered through popular enterprise platform providers and system integrators looking to integrate Voice4Net’s offerings with existing technologies.

The Voice4Net Dealer Portal, scheduled to be accessible in late October, will reward several levels of qualified dealer partners. Initial offerings of the dealer membership program will include access to demo systems, collaborative dealer forums, deep product discounts, marketing tools and funding, as well as product training and sales modules – including access to the company’s “Voice4Reps” educational video series.

Benefits will increase as members ascend to different qualification plateaus.

According to the company, it’s a better and more rewarding way to build a community.

“We want to create a tight-knit community of partners who embrace the concept of a value-added sales model,” said Dallas-based Voice4Net’s chief executive officer, Rick McFarland. “This strategy revolves around our ability to provide a specialized solution that addresses unique customer needs. Both the dealer and the customer can leverage our 20 years of experience to integrate a customized system within a real-world, pre-existing call center environment. We are looking to provide our partners with attractive benefits that will compel them to evangelize our products, as opposed to casual dealers relying on a one-off sales philosophy.”

Analyst Sheila McGee-Smith agrees with the company’s assertions.

“Voice4Net has correctly assessed that there is a real appetite for robust and engaging customer experience management solutions in the underserved small- and medium-sized market,” said McGee-Smith, president of McGee-Smith Analytics, a New Hampshire-based industry analyst firm. “Their decision to create a multi-layered channel program will give resellers easier access to the tools they need to successfully sell into this increasingly sophisticated, solutions-oriented market,” she added.

ITEXPO Austin runs through Friday, October 5 at the Austin Convention Center. For more information or to register, visit www.itexpo.com. 

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