Lately, musicians have been participating in a growing effort to develop artist specific apps and social experiences to better engage with their fans as well as give their fans an opportunity to access more artist-related content in one location.
Recently, country music star Kenny Chesney launched a smartphone application designed to enhance his fan’s experiences in regards to live shows and albums with a variety of interactive and social media features. The app is the first of its kind in social networking artist platforms and combines Chesney’s Web store, social media channels and even his radio station No Shoes Radio, all in one place.
Chesney’s app features No Shoes Radio, which syncs up with Facebook and Twitter (News - Alert) to incorporate friends into what songs you are listening to. Users can also make song requests through the station, order concert tickets, and get driving directions to live Chesney shows. Also, the app includes photo-based features including a set of vintage and distressed filters for fan photos with the exact same style and coloring as Chesney’s album covers and music videos.
Image via Mashable.com
Personally designed by Chesney himself, the country star said he even handpicked every single built-in feature within the app. “I wanted these apps to be an extension of my albums and shows,” Chesney told Mashable. “Even in the middle of the winter, fans can open up the app wherever they are, listen to a little No Shoes Radio, take a photo that looks like it came straight out of my music video, and feel like they’re back at the party all year long.”
Additionally, the app’s “On the Road” section highlights fans’ social media posts and photos, encouraging them to get more social or and be showcased within the app.
However, Chesney isn’t the only country artist to embrace digital media. In August, Miranda Lambert launched an interactive campaign that included a mobile app and an interactive music video, as well as a Facebook (News - Alert) app.
"The evolution of radio continues to put more power into the hands of the consumer, and these apps allow No Shoes Radio fans to listen wherever they are, whether they are in the car, on their boat, on the beach or on even more of their devices," added No Shoes Radio Program Director Jon Anthony.
Chesney’s app is now available for download for the iPhone (News - Alert), iPad and Android devices. To download and experience it for yourself, click here!
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Edited by Jamie Epstein