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September 27, 2012

Nufront Increases its ARM Processor Portfolio for Smartphones, Tablets and Smart-TVs

By Frank Griffin, TMCnet Contributing Writer

The days of a standalone device are slowly disappearing. Whether it is a smartphone, tablet or a smart-TV it has to have enough processing power to perform multiple functions and be part of a system that connects seamlessly together with other devices. The complexity of these new devices requires multiple software support and compatibility with different functionalities. This requires processors with the capability of performing this task within the hardware configuration.

The Arm Cortex-A15 processors Nufront will be using in its OEM products is the highest-performance licensable processor in the industry. It will be able to deliver powerful processing with low power consumption necessary for the mobile centric market and high-end digital home entertainment products.

Nufront was founded in 2004 and since that time has experienced rapid but measured growth with a strong research and development in wireless communication, broadcasting, system development in software, IC chip design and system integration development. This has resulted with close to 200 patents being filed and issued in different sectors of wireless broadband, mobile multimedia, video search and many others. The ARM (News - Alert) processor will give the company a powerful tool to meet their ultimate goal of communicating “with any device, any time, at any place.”

“Consumers today demand an unprecedented computing experience, and our customers need to offer them a wide range of products and solutions that meet or exceed their expectations. The new licenses for Cortex-A15 processor and Mali-T658 GPU technology will enable Nufront to broaden our portfolio of capabilities to better address trends we see emerging in mobile products. At the same time, the new technology will allow Nufront to leverage its strengths in the WCDMA baseband market to help mobile OEMS deliver the functions and features for future users needs,” said Rock Yang, marketing VP, Nufront.

The Cortex-A15 processor is able to deliver more than five times the performance of today’s advanced smartphones. Running at 2.5GHz it will provide solutions for the most demanding mobile device while consuming less energy. Applications for the processor include:

  • Mobile Computing – tablets, eReaders, netbooks
  • Advanced smartphones
  • Digital Home Entertainment
  • Low-power Servers
  • Wireless Infrastructure

Using this processor gives OEM’s a product with a large community of developers with the most popular and useful platforms who provide and create application software, development tools for software and hardware, middleware and SoC design services.

 “Consumers are increasingly demanding a more engaging experience via their smart, connected devices. In response, valued ARM partners, such as Nufront, continue to innovate using ARM technology. We are delighted that Nufront has extended its portfolio of high-performance, energy-efficient ARM IP to include the Cortex-A15 processor and the Mali-T658 GPU. We look forward to the next-generation of consumer devices based on advanced solutions from Nufront,” said Ian Drew, executive vice president, marketing and business development, ARM.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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