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September 20, 2012

Majority of Smartphone Users Want to Vote via Mobile Devices in 2012 Presidential Election

By Amanda Ciccatelli, TMCnet Web Editor

The growing number of smartphone users who are reading political news on their phones, interacting with political apps and viewing mobile ads is a new factor influencing the 2012 Presidential Election this year. The 2008 election had a strong social media presence with websites like Twitter and Facebook (News - Alert) helping candidates and voters share news instantly, but mobile devices will enhance that trend for the upcoming election.

That being said, would you consider using your mobile device to vote in an election? The majority of 2,129 adults polled last month by Harris Interactive (News - Alert) on behalf of Internet radio provider Stitcher said they would, but under the right conditions.

Among 1,024 smartphone and tablet owners asked in the poll, 60 percent said they would cast their vote for the next president through a mobile app or text message in the presidential election if they could do so without any fear of fraud. Additionally, the poll found that 49 percent of mobile device owners ages 18 -34 are using more apps to stay up-to-date on election information than they did in 2008.

Overall, 41 percent of mobile device owners say they are getting more details about the 2012 election through apps, blogs, Web pages, and social media than they did in 2008. 35 percent of U.S. citizens 55 and older are viewing information using mobile devices, while 40 percent of college graduates are using their mobile devices to get election news.

"While we expected people would be using mobile devices more this election cycle, the fact that mobile is already eclipsing more traditional outlets as a primary way to follow the candidates and election news is surprising," Stitcher CEO Noah Shanok said in a statement.

In terms of Democrats and Republicans, the poll found a difference between the two parties.  Among Democrats, 38 percent of smartphone or tablet owners get most of political news via their mobile devices as opposed to TV or computers, but only 25 percent of Republicans gave the same response.

Want to learn more about today’s powerful mobile Internet ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.

Edited by Jamie Epstein
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