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September 19, 2012

Enterprises Need to Focus on Cloud Strategy: Alteva CSO


By Erin Harrison, Executive Editor, Cloud Computing

While there are many considerations for shifting to cloud computing, the most significant for any enterprise is to have a cloud strategy. As more and more companies begin to deploy cloud services, proper technology, software and a well-rounded strategy become even more paramount.

“The cloud enhances productivity and efficiency, generating a better ROI, whether it is public, private or hybrid delivery based,” Louis Hayner, chief sales officer at Alteva (News - Alert), told TMCnet in a recent interview. “The cloud addresses and answers both simple and highly sophisticated challenges faced by a variety of companies. In a class all of its own, the cloud helps enterprise-level and SMBs.”

While concerns about hosted or cloud-based issues concern to be a barrier towards widespread adoption, Hayner said those issues will be ironed out over time.

“Concerns about hosted or cloud-based issues were real,” he said. “As with most technologies, they have been worked out and, as they advance, they improve.”

Cloud has reached mainstream adoption, Hayner maintained, with many enterprises considering the three cloud models available today.

“The cloud has reached mainstream adoption. There are three generic options to the cloud – public, private or hybrid of the two,” he said. “Most companies in the services sector will purchase one of these three options.”

The consumerization of IT, including the rising popularity of Apple’s (News - Alert) iCloud and other cloud-based consumer apps, appears to be impacting corporate decision-making around cloud adoption.

“One of the interesting developments in technology is that consumer technology is driving business decisions. The iCloud and Facebook (News - Alert) are great examples of that,” Hayner said.

While there are many elements IT departments need to consider when shifting toward cloud-based technologies, above all else, Hayner said enterprises need a cloud strategy for any cloud implementation to be successful in the long term.

“The cloud enhances productivity and efficiency, generating a better ROI, whether it is public, private or hybrid delivery based,” he said. “The cloud addresses and answers both simple and highly sophisticated challenges faced by a variety of companies. In a class all of its own, the cloud helps enterprise-level and SMBs.”

In addition,enterprise clouds need to be more secure, reliable and customer facing. “Also, in an enterprise-driven cloud, the complexities and focus of a business need to be key considerations,” he said.

Cloud communications is one segment that is witnessing tremendous growth in the cloud market, Hayner pointed out.

“Everything about communications is an ideal fit for the cloud: from the cloud’s disaster recovery features, to scalability, to its ability to integrate more efficient, more cost-effective technologies,” he said.

While some naysayers view cloud as the tech trend du jour, Hayner said cloud communications is here to stay.  

“Cloud communications is a new way of life. Facebook, Google (News - Alert) Apps, iPhone Apps are all excellent examples of how life as we know it has changed dramatically through the cloud,” he said. “And you will be witnessing a whole new way that businesses use the cloud to improve business functions in the next several years.”

There are myriad benefits that cloud offers to businesses, includingoptimization of mission-critical technologies, efficiency, up-time and the productivity they gain regardless of the size of the business and without the additional costs and resources of private corporate technology.

Hayner will be a speaker at the upcoming Cloud Communications Expo session, “Web 2.0 + Telco 2.0 = Voices in the Clouds,” which will be held on Oct. 2 from 2:30-3:15 p.m. at the Austin Convention Center.

“As one of the first providers of hosted VoIP and UC from the cloud, I will discuss the ways to monetize an effective distribution channel using cloud technology such as Microsoft and Broadsoft,” Hayner said. “I’m looking forward to collaboration among peers and hearing more stories about how companies are using the cloud to perpetuate the ever-changing society of business. I welcome the opportunity to meet fellow cloud evangelists.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves
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