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September 19, 2012

Yahoo CEO's Tweet Hints at Slight Logo Change

By Oliver VanDervoort, Contributing Writer

There have been some sweeping changes to Yahoo since Marissa Mayer took over as the company’s CEO. While Mayer has made some serious changes to the way the company does business, she also seems to be focusing on changing the culture at Yahoo.

 Perhaps it is the sort of thing where she believes the company can’t truly turn around their negative direction until it purges some of the things that were from the old regime. It is possible that is why Mayer tweeted a picture of the symbol for “restricted” copyright taken down.

Image via Shutterstock

Mayer was making a statement about how her company had recently removed that symbol from the end of her company’s logo. Mayer explained in the tweet. “One of our new Yahoo! (News - Alert)s Andrew was really bugged by the registered trademark symbol at the end of our logo; he’s gone on a mission removing all the R’s from our site and our campus. This is one on the random R’s we pulled off a wall.”

Obviously, something like this is symbolic more than a change that means anything as far as the company’s bottom line is concerned but it is hardly the only thing Mayer has done along these lines. 

The new CEO has made a habit of making sure that her employees are happy and cared for with the latest move along those lines being the fact that she got them all iPhones. This move seems to actually have a deeper meaning as well, as Yahoo employees have traditionally been given Blackberry phones. It is possible even a move like giving out different smartphones is a way to show that Yahoo is doing business in a different way.

The next move for Mayer isn’t known yet, but we think it’s probably a safe bet that the company won’t be removing any more characters off its trademarked name. The exclamation point is probably safe for now.

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Edited by Brooke Neuman
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