EBay is keeping up with the times, managing to remain the go-to site for online buyers and sellers the world over. Still, it can’t be denied that EBay is hardly the new, shiny toy on the Internet. Newer sites devoted to used and collectible items are cropping up every day, from Amazon to Etsy (News - Alert), and a site like EBay that’s been around for a while needs to give itself a lift every once in a while to stay relevant.
Many older websites have, of late, seemed to be changing things up in terms of their looks and layouts. Hulu (News - Alert) and Netflix have both recently released sleek new layouts that users can interface with, seemingly in an attempt to one up each other’s branding strategies. It seems that eBay (News - Alert) is hopping on the bandwagon and getting itself a brand new look.
Image via www.ebay.com
This Thursday, eBay Inc. released its new logo, an unveiling that exec. Devin Wenig said revealed the changing way in which people utilize the site.
Ebay has evolved from a collectible and second-hand site, where users can engage in auctions for items they desire. These days, the site is primarily a place where people are seeking merchandise that they can buy right then and there at full price. This is a huge structural shift, as the auction element of eBay was at one time its most distinct characteristic.
The new eBay logo retains the primary color scheme, but with thinner and more straightforward text. Beginning this fall, eBay users will be seeing this new design whenever they log on. Despite the old logo being more or less iconic, it was ultimately the decision of the company that the slight, initial loss of recognition will be well worth it in the long run.
According to Reuters, Wenig said that eBay’s new logo is “cleaner, more contemporary,” and also a “consistent experience.” The hope is that a new logo will help eBay compete with Amazon, but only time will tell.
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Edited by Brooke Neuman