It’s official. When it comes to consuming Internet content, we’re spending more time on our tablets and less time on personal computers. (This could indicate why there was so much depressing news for the PC industry this week.)
Market research group J.D. Power And Associates released its first-ever Tablet Satisfaction Study recently, and the results of the study show that tablet owners now spend 7.5 hours per week browsing the Internet, watching videos, listening to music, and reading books on their devices. While people still do more of it on PCs -- about 9.6 hours per week on a personal computer for the same activities – the numbers are starting to equalize.
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Overall satisfaction is 857 (on a 1,000-point scale) among owners who view three or more hours of video per week on their tablet, which is 45 points higher than among those who do not. In addition, those who spend three or more hours viewing video content are more likely to purchase another tablet from their current manufacturer in the future than are those who do not watch as much video content (90 percent versus 81 percent, respectively).
"As tablet computing, multimedia, display, and application offerings continue to evolve, their impact on usage patterns will continue to grow," said Dr. Uma S. Jha, senior director of mobile devices at J.D. Power and Associates, in a statement. "Tablets are a force in the marketplace that offer a great alternative to laptops and netbooks."
So who tops consumer satisfaction in the tablet wars? You probably guessed it.
When it comes to owner satisfaction, Apple (News - Alert) ranks highest, achieving a score of 848, and performs well in four factors: performance; ease of operation; styling and design; and features. Amazon (842) closely follows Apple in the rankings and performs particularly well in the price factor.
The 2012 U.S. Tablet Satisfaction Study is based on experiences reported by 1,985 tablet owners. The study was fielded in July 2012.
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Edited by Brooke Neuman