It appears that the battle for the best search engine is heating up, as Microsoft (News - Alert) is launching a campaign known as “Bing it On.” 

Microsoft believes its Bing search engine is actually better than Google’s (News - Alert), despite the fact that more people use Google then Bing. Microsoft wants to try and shed some light on their little engine that could, and is now trying to get Internet users to show which service they prefer.

While this is a good marketing technique, it seems as though Microsoft might be setting itself up for a little bit of failure. Still, the company believes its search results are actually better and more accurate than those of Google, and it wants people to take another look at the two services. 

Microsoft recently issued a blog post in which they laid out what this new campaign is supposed to do.

"Our mission is to show people it's time to break the 'Google habit' and that Bing has reached a quality level that will make it easy to switch," the entry read.

The company is doing more than just paying lip service to this particular move, as they have also set up a website, bingiton.com, which shows search results from both search engines in two different windows. 

These results can be chosen as a user’s personal favorite or they can be called a draw if the person voting can’t decide which solution is best. 

While this might be a catchy way to pay more attention, the campaign may just come down to who has preference in those small differences between the two. Doing a search for TMCnet.com, for example, pulls up very similar article results, but the layout is slightly different, and the Bing search page does make it easier to visit specific portion of the site, such as the pages where you can get information on the upcoming ITEXPO West. 

Google is operating from the strength of being better known, and whether or not these little changes will be enough to pull searchers away from the Internet giant is obviously yet to be seen.

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