The ability to communicate, and communicate well, is one of the biggest factors in business success. If you are unable to promote your services and communicate effectively with clients and colleagues, your growth potential is limited.

At ITEXPO West this year, Super Technologies (News - Alert) will be showcasing the DIDX and the wholesale telecommunications opportunities it offers to improve business communications from October 2-5 in Austin, Texas. At ITEXPO (News - Alert), executives from technology companies of all sizes and industries gather to network, educate and learn together.

“Participating in ITEXPO events is one of the most beneficial ways we have been able to introduce and qualify companies to take advantage of DIDX since it is still so different than traditional ways of doing wholesale communications business,” Suzanne Bowen, cofounder of DIDX, AstraQom VP of marketing, and VoIP blog ghost writer, told TMCnet in an exclusive interview. "Our company and thousands of its DIDX members have participated in ITEXPO events for the past seven years. And, learning and teaching how to leverage technical and marketing innovations is the main reason for that.”

At the DIDX’s booth 227, there will be an opportunity to sign up as a wholesale DIDX seller or buyer, discuss how DIDXchange (News - Alert) works, get first-hand experiences from DIDX members, and have a video recorded about the ITEXPO experience as a player in IP communications.

“We go to ITEXPO first to snap pictures and record videos of inspiring conversations and demonstrations of innovative services, people, products, companies and ideas to publish online in well-respected blogs, online magazines, and video channels,” said Bowen. “We will also be connecting businesses with expert mobile application developers who are experienced in iOS, Windows, Android (News - Alert) and RIM. Finally, we’ll be assisting companies who want to buy and/or sell wholesale direct inward dialing to sign up to DIDX.net.”

DID (direct inward dialing) systems can be used for fax, SMS, and voicemail as well as for live voice and video connections. Compared to traditional PBX (News - Alert) and business phone number service, direct inward dialing saves the cost of a switchboard operator, calls move faster, and callers who place calls to "phone numbers" that are routed via direct inward dialing.

"Normally, people can only own phone numbers in their local area at a reasonable rate, but now, they can own them and use them from all over. This is why DIDX has sold over 20 million DIDs at a wholesale level since 2005," explained Bowen.

DIDX provides social media content sharing ideas, services, products, exhibits, companies and innovators via video, audio, text and photo since 2005. According to Bowen, the most important trend in business communications decisions this year has had a great deal to do with social media.

“Decision-makers rarely click online advertisements, but they do see them, and the more they see them, the more likely they might place a call to discuss a purchase. They also pay attention to the social network and media content updates of those they respect and follow,” she said. “As backwards as it may sound, we must constantly increase the number of and mutually collaborate with those who cover our act. Blog, update, Tweet, and network meaningfully, no matter how big or small you are.”

Video should also play a strong role in business communications decisions, according to Bowen. Video should be used in every facet of business for demonstrations, promotions, debates, conversations, and podcasts with animation, humor, counter-intuitiveness, both unrehearsed and rehearsed.  Additionally, video should be used in conferencing to provide training and discussion, especially when face to face is inconvenient.

Along with business decisions, technology is playing an important role in the 2012 Presidential Election, specifically in comparison of Romney and Obama’s use of technology in their campaigns.

“President Barack Obama answered questions from the link-sharing community Reddit on August 29th live. Reddit Co-Founder Ohanian is working to get Romney to do an AMA soon. This type of technological activity is engaging and interactive; whereas, much of what both candidates do online is composed of old-fashioned broadcast messages,” explained Bowen.

To prepare for the future, from a technology perspective, the smartest thing companies can do is embrace automation in retail environments, outsource temporary work via online freelance sites, making as much online interaction as compatible as possible with smaller screens and mobile devices, join Internet peering exchanges to cut cost and gain new revenue, and get informed on the robotic and M2M technology opportunities, according to Bowen.

When questioned about what technology Bowen would like to have most, she replied, “I don’t really care to get any certain technology, but I do want to try it all, discuss it all, and learn about it all.”

Bowen is specifically interested in using her smartphone to pay for retail purchases when mobile wallet capabilities become widely available. Last year, she tried Paytoo’s Paymotech service while in Singapore.

“It was easy to use tap technology, and I felt secure with it,” she said.

At ITEXPO in a few weeks, Bowen hopes to meet with people she cherishes in IP communications industry, try the new applications and products, and gather information about the best and publish content about them.

As for the future of technology, Bowen predicts that talking to machines will feel more natural because it will help to better reach personal, social, and business goals.

To learn more about DIDX and its business communications offerings, register for ITEXPO here.

To find out more about DIDX visit the company at ITEXPO. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. Visit DIDX in booth 227. For more information on ITEXPO, click here.