Monster Electronics, a manufacturer of audio accessories aimed at audiophiles, and Viacom (News - Alert) have teamed up to introduce a series of headphones called Monster DNA.
“We're excited about what we have accomplished with next generation sound with Monster DNA. It's the evolution of what a headphone can look and sound like,” Monster CEO, Noel Lee said. Referred to as the “Head Monster,” Lee said the headphones provide powerful but refined sound.
“Just like Viacom's brands, Monster DNA headphones are designed to reflect the creativity and confidence of young people," Jeff Lucas, head of sales, music and entertainment for Viacom said. “Through this partnership, we're plugging Monster in to the deep connection we have with our young audiences, and giving our fans a new way to experience sound and express originality.”
Monster DNA will come in two versions when the headphones hit store shelves in September: an on-ear version and a pair of ear buds. Both versions feature a striking triangular design.
Another distinctive feature of the headphones is the “buddy jack,” allowing users to share the music they're listening to with their friends.
“We tried to think of everything we could do to make Monster DNA better than anything out there for today's extensive music listener,” Lee said.
The on-ear design will sell for a list price of $199.95, and the ear buds for $99.95. The on-ear version will be available in black, white, cobalt blue and “perfect teal.”
The headphones will make their debut at MTV's Video Music Awards on Sept. 6, where they will be integrated into part of the program. Artists will receive special chrome versions. Viacom is also planning a campaign across its MTV, VH1 and Spike channels.
Monster DNA will debut in Europe in October. Monster has also created the popular Beats by Dr. Dre headphones.
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Edited by Brooke Neuman