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August 30, 2012

Rebtel's Study Shows Device and Communications Preferences

By Robbie Pleasant, TMCnet Contributor

It’s a bit early, but happy Labor Day, everyone! With that said, let’s look at some labor-based stats, brought to us by Rebtel’s (News - Alert) Labor Day Communications study. This survey polled adults in the United States on the devices, services, and platforms they use, as well as who owns businesses and their demographics.

When it comes to owning a business, just around 14 percent of the survey responders own their own business. Out of that 14 percent, 38 percent of them own multinational companies. While men owned more businesses total, at 17 percent of men as opposed to 10 percent of women, 42 percent of business owning ladies had a multinational business, as opposed to just under 38 percent of the men.

As for devices, 78 percent of the responders have one or two mobile devices such as tablets and smartphones, with almost 22 percent owning three or more. In spite of the growth of BYOD recently, 25 percent of the respondents have a mobile device used specifically for work, with men more likely to have one for that purpose than women.

For device types, Apple (News - Alert) is in the lead, with 33 percent of respondents owning an iPhone and almost 24 percent with an iPad. 27 percent of users have an android device, but only around 6 percent of the respondents use Android (News - Alert) Tablets exclusively for work, while BlackBerry is falling behind at a little under 17 percent.

In an interesting combination of the above numbers, those with iPhones were 50 percent more likely than Android owners to own a business. iPhones are also the most popular work devices, although men tended to favor Androids over iPhones. For BlackBerry devices, women were twice as likely to use them for work purposes as men.

The survey also revealed some interesting information about messaging apps. For example, VoIP apps such as Skype (News - Alert) were the most common, although social networking isn’t far behind. Social networking itself listed Facebook as the most preferred, with Twitter and Instagram trailing behind.

Voice remains a key part of business communications, of course. Over half of the respondents use voice communications for at least an hour a day, if not more, while over 41 percent using voice more than last year. In fact, if allowed only one method of communication, voice wins out at 53 percent preferred, with email, instant messaging, and social networks behind it in that order.

That’s just a sample of the information gathered from the survey; the rest can be found through Rebtel. It offers an interesting look at what devices and programs are most popular and common, as well as the gender demographics involved, and is certainly worth a look for those interested.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves
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