According to Sony's own chief executive officer, Kazuo Hirai, the company's handheld gaming device, the PlayStation Vita, is mostly selling in line with expectations. However, in some places, it was off pace.
The Vita hit store shelves earlier this year, the successor to the PlayStation Portable or PSP, competing directly with Nintendo's 3DS. Despite the hype surrounding the Vita, many wondered if the popularity of smartphone and tablet games, along with Nintendo's longstanding dominance in the mobile gaming sector, would affect the device's sales.
Image via www.playstation.com
"Worldwide, the Vita is pretty much along where we would expect it to be, maybe trending behind in certain territories," Hirai told Reuters at IFA, Europe's biggest consumer trade show, in Berlin today. He didn't say, though, exactly where sales aren't meeting expectations.
Hirai, who took the helm of Sony in April, has been working hard to bring the company back up to its former glory after a strong yen and global lack of interest in HDTVs began cutting into revenue. Hirai's plan to revive Sony includes focusing on its gaming and mobile divisions while developing new businesses, including a medical unit.
Indeed, Sony has been launching a number of impressive Android (News - Alert)-powered handsets over the last few months to much critical acclaim — two of Sony's smartphones, the Xperia active and ion, won Red Dot design awards in July.
Unfortunately, after posting a record net loss of $5.8 billion for the 2011 fiscal year in March, Hirai has stated that, aside from realignment, Sony would endure 10,000 job cuts in order to steer back toward profitability.
"This fiscal year we will halve our losses from what we made last year. We are ahead of track," said Hirai.
The PlayStation Vita is a powerful mobile gaming device which boasts a number of feature lacking in its Nintendo competitor, namely the 3G connectivity expandable storage and a 16:9 aspect ratio. The handheld console is also available as a Wi-Fi-only device.
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Edited by Brooke Neuman