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August 21, 2012

Traffic from Mark Zuckerberg Facebook Post About iGrill App Crashes Site in Minutes

By Amanda Ciccatelli, TMCnet Web Editor

On Sunday, Mark Zuckerberg (News - Alert) posted a Facebook status at 7:00pm PST talking about his iGrill grilling app, the grilling and cooking thermometer of the future. After the Facebook founder’s comment went live, in just two minutes, the iGrill website was bombarded with visitors, causing the site to go down for two hours.

Zuckerberg’s post read: “I updated my grilling app, iGrill, today and it now has Facebook (News - Alert) integration that lets you see what other people are grilling right now around the world. Awesome. I’m making a Fred’s steak.” 

Ultimately, iGrill turns your iPhone (News - Alert), iPod touch or iPad into your own personal sous-chef, enabling you to multitask between your grill or oven and guests knowing that your food is cooked perfectly.

“We were caught totally off guard by Mark Zuckerberg’s post and the immediate influx of traffic,” said Chris Allen, CEO at iDevices.  “We had quietly released this update for our users earlier this month and were waiting for it to gain traction, but this obviously gives us a huge head start, thus a quick add-on of servers and bandwidth was needed today!”

Founded in 2010, Connecticut technology company iDevices develops app-enabled products that incorporate wireless connectivity to Apple (News - Alert) devices. The company is a rapidly growing as a lead developer of app-enabled products that incorporate wireless connectivity to Apple and other mobile devices. In 2010 iDevices introduced iGrill, a Bluetooth-enabled cooking thermometer that connects wirelessly to the iPod touch, iPhone and iPad via a long-range Bluetooth connection.  iGrill allows the user to remotely monitor the food on their grill or in their oven via the iGrill App.

“We are excited to see how this unfolds, but I would like to dispel the rumors that iGrill or iDevices received any investment from Mr. Zuckerberg to date, although we would welcome the opportunity to work with him, this is not something that has occurred yet,” Allen continued.

Now, iGrill’s App update lets users view maps of other people grilling around the world through Facebook,  sharing information with all of their friends and subscribers. The iGrill is the first wireless cooking thermometer for iPod touch, iPhone and iPad via a long-range Bluetooth (up to 200 feet) and App-enabled connection. 

Allen sat down with TMCnet at CES (News - Alert) 2012 in Las Vegas a few months ago to discuss the growth of iGrill. “We have gone from a couple hundred thousand in 2010, to over six million this year (2011). So, it has been a fantastic year for us. And, 2012 is looking really fantastic so far,” he said.

iGrill is available immediately through and Apple Stores across North America priced at $79.99. Also, iGrill is offering free domestic shipping when using the code ZUCK during checkout.

Want to learn more about today’s powerful mobile Internet ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.

Edited by Braden Becker
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