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July 18, 2012

Plantronics Reveals New Level of Business Intelligence for Headsets with Developers Community

By Stefanie Mosca, TMCnet Managing Editor

It’s hard to bring up the headset industry without Plantronics (News - Alert) coming to mind and rightfully so, considering the company has built its legacy on being one of the most successful and recognized companies in the industry for the past 50 years.  However, in order to stay on the cutting edge of the industry, Plantronics has been narrowing its focus on ways to step outside its comfort zone and further penetrate the industry over the next 50 years.

And how does the company intend to do that you ask? The headset provider has recently launched its first developers program this past May, in which it has created a community of nearly 1,000 new users to leverage innovative technologies built into its future headset devices.

When TMCnet recently spoke to Amy Huson, senior director of marketing at Plantronics, in San Jose, Calif., she explained how by partnering outside the company’s regular sphere of influence helps to further drive innovation in applications. By bringing on new developer partners, Plantronics anticipates obtaining a new level of feedback from its enterprise customers as well as moving its customer base into different verticals; logical industries include healthcare, retail, distribution centers and any mixed corporate environments that the company can integrate its technology into.

The main driver behind the developer’s community builds on Plantronics mission to innovate new directions in the future of wearable technology. Huson added that the company is focused on continuing to create devices that are more intuitive to what the enterprise user is doing, by utilizing technologies that can not only improve the user experience but can anticipate users’ needs using a new level of business intelligence.

With this added layer of business intelligence, Plantronics aims to morph its traditional headsets into wearable technology that includes built in sensors that are able to understand how each product is being used. For example, if the headset user is close in proximity to a PC or smartphone, the device can communicate with either of those appliances to provide a better customer experience by recognizing location, and what applications are best suited to be used in each scenario.

Plantronics recognizes that devices necessary for the unified communications environment need to be efficient and flexible in order to connect people to communicate and make decisions on demand. The headset provider strives to perfect its unified solutions to allow its users to eliminate having to use different platforms. Huson credited Plantronics for being the only company in the space that is currently going all the way to achieve this goal; something its competitors have yet to do.

On the heels of the company announcing Pamela Strayer as Plantronics’ new SVP and CFO earlier this week, Huson noted that bringing Strayer on board builds on the notion that the company really knows it’s hardware with the addition of her software background. The company’s new SVP, CFO will help add new prospective at a senior level bringing more than two decades of financial management experience to Plantronics, including more than 14 years within the technology industry.


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Edited by Brooke Neuman
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