When it comes to the world of video games, knowing what is hot and what is not can be an important factor in business decisions. That is why research groups study the field. One of those groups is the NPD Group (News - Alert) and they came up with some interesting information for June 2012. It turns out that Lego Batman 2: DC Super Heroes was the best selling game in the month of June. The game sold roughly 450,000 cartridges for the various systems it plays on. These are not, by far, the only bit of information on gaming the company has to offer. In a recent release the company gave the world an idea of how lucrative the gaming industry can be for game producers and retailers.
In that release they said the following, "According to the Q1 2012 Games Market Dynamics: U.S. report from leading market research company, The NPD Group, in addition to the $1.5 billion spent in the U.S. by consumers on new physical video and PC game software in the first quarter of 2012, the total consumer spend on other physical forms of content (used and rental) reached $525 million, and content in digital format (full game and add-on content downloads, subscriptions, mobile games and social network games) generated $1.38 billion."
Another recent report of interest talked about how many gamers have bought a game in recent months, "According to Online Gaming 2012, the latest report from leading market research company, The NPD Group, 67 percent of all gamers reported acquiring at least one game in either a physical or digital format in the past three months (ending March 2012), which includes free or paid games; a figure that rose to 75 percent when looking specifically at online gamers, defined as those who personally play games online on at least one system or device. Among all gamers, 40 percent reported obtaining at least one game in both the physical and digital formats."So it looks like the Batman title had a fair percentage of the market share, though it may be getting a popularity boost from the upcoming movies and the extended franchise of Lego games based on popular movies.
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Edited by Rachel Ramsey