Kognito announced its most successful sales quarter in the last three years. The company primarily deals with the conjunction of big data analytics and cloud computing and also delivered the first in-memory analytical platform back in 1989. Its latest milestone validates the successful implementation of its new and revised positioning and sales strategy.

According to a press statement released by Kognito, the company has managed to effectively close new contracts and extended relationships with remaining clients in crucial vertical markets like retail, customer loyalty and analytical service providers (ASPs). The fact that the firms in each of these spheres have gained momentum and became dependent on rapid analytics against huge data sets within seconds, to acquire insights for maximum profitability, has only helped Kognitio’s reputation. Kognitio Cloud is known for quick implementation times at a fraction of the cost of traditional business intelligence (BI) infrastructures.

This achievement has not gone unnoticed by industry experts and 451 Research analyst Matt Aslett. Aslett recently wrote that Kognitio "is progressing well in terms of customer and headcount growth...Industry trends are playing into the company's hands, and we like the subtle shift in emphasis and branding to take advantage of growing interest in in-memory and cloud-based analytics. The company's long track record in delivering both should stand it in good stead."

Steve Millard, Kognitio president and chief executive officer is quick to point out that the company's sales pipeline has more than quintupled in the past three quarters.

"Our growth is taking place almost entirely in North America," Millard said. "This is consistent with our strategic focus. We have, as part of that plan, employed a top-tier team for sales and marketing in the United States. We are already beginning to see significant results, and strongly expect to see our growth sharply escalate in the second half of this year."

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