Norwalk, CT (June 13, 2012) — TMC, a global, integrated media company helping clients build communities in print, in person and online, announced today that Customer Interaction Solutions magazine will evolve into TMC’s CUSTOMER magazine in September 2012.
CUSTOMER magazine will be the industry’s new, definitive source for news, product information and strategies for communications that engage current and potential customers. CUSTOMER’s tag line – “Target (News - Alert). Engage. Deliver.” – sums up what businesses must do to attract new customers and keep existing customers and will be the primary focus of the magazine.
Each issue of CUSTOMER will include news and insights on the latest developments in agent training, analytics and big data, ERP, IVR and self service, multichannel call center, social CRM and other social media solutions, marketing campaign creation, mobile apps, outbound marketing, workforce management and more.
"I am thrilled about the launch of CUSTOMER magazine and the evolution of TMC's (News - Alert) coverage regarding how companies interact with their customers,” said Rich Tehrani, CEO at TMC. “Readers will learn how to best acquire and retain customers in the new world of social media. Moreover, they will learn new ways to measure customer engagement effectiveness. Not only has new technology truly transformed the business of customer interactions; it is responsible transforming the content of our magazine.”
“CUSTOMER will help business decision makers determine where to invest to be sure they are using today's powerful communication tools and techniques to improve customer service and increase sales," he added.
TMC’s CUSTOMER Magazine debuts after the 30th Anniversary issue of Customer Interaction Solutions in July/August 2012 and reaches as many as 250,000 readers. The mission has always been to serve its audience with the most pertinent information on how today’s communication technologies impact customer engagement, and that commitment continues with CUSTOMER.
For more information, please visit www.tmcnet.com.
TMC, celebrating its 40th Anniversary in 2012, is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, read by 1.5 million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event. In addition, TMC runs multiple industry events: including Mobility Tech, M2M Evolution, Business Video, ChannelVision Expo, MSPWorld, Super Wi-Fi, SUITS, LatinComm, HTML5 Summit Conferences and more.Visit TMC Events for a complete listing and further information.
For more information about TMC, visit www.tmcnet.com.
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Edited by Braden Becker