If you haven’t caught the recent “tweets” of information from the worldwide fan-obsessed social website Twitter (News - Alert), then it’s about time you tuned in. The company’s well-recognized blue bird mascot has set flight, and introduced its newest member without any frills. 

According to the company’s Creative Director Doug Bowman, “Twitter is the bird, and the bird is Twitter.” There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter, as explained on the blog itself.   The concept is similar to how a person’s networks, interests and ideas connect and intersect with others, explained Bowman. 

“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, the bird in flight is the ultimate representation of freedom, hope, and limitless possibility,” the blog stated. 

Sounds pretty unique if you ask me, but Twitter apparently has even more of a reason to commemorate as it has accumulated more recent advertisement from its mobile platforms than its website, said CEO Dick Costolo (News - Alert) on Wednesday, reiterating Twitter’s success in “squeezing ad dollars out of the growing number of smartphone and tablet users worldwide,” as reported by Reuters (News - Alert).

“We’re borne of mobile,” Costolo said. “We have an ad platform that already is inherently suited to mobile,” he explained, despite the fact that the platform was launched on the Web, and began running mobile ads only recently, according to Reuters. 

In comparison to Facebook’s (News - Alert) mobile revenue, Twitter is seen as the next most promising IPO option, and estimating a reach of $260 million this year, and boosting to $540 million in the year 2014. Bowman believes that the logo is only a fraction of the company’s work, but is of great significance. “The bird is everywhere,” he said on the blog. “Constantly associated with Twitter the service, and Twitter the company.”

We can only expect greater things to flourish, as the site’s popularity continues to boom in this advanced techno social world.