BodyMedia has long been one of the world’s leading companies when it comes to bringing the very best technology to the world of health and fitness. The company’s personal health and fitness application, launched in 2010, put the company on the map as being competitive in the market. Their new round of investment capital will help the company continue to compete for the top position. 

The company is one of a growing number of companies that have embraced the concept of a wearable body sensor. These particular gadgets can be used for a variety of different reasons, from tracking your fitness levels when you are out running to helping determine and monitor chronic diseases such as Diabetes. A Comcast (News - Alert) venture is clearly seeing a future for the company since it recently led the charge from a number of different companies that totaled the $12 million dollar round.

BodyMedia says that this latest round of funding will indeed be able to help the company focus more on products that will help those with chronic illnesses, as well as remote elder care and a variety of different sleep disorders. The company, which first launched in 1999, had previously seen funding rounds get somewhere in the neighborhood of $37 million in capital, not including the latest influx. The company’s latest endeavors include a system of armbands that tracks and analyzes user activity and sleep patterns. The company says that this particular amount of capital will allow them to focus on other areas, which they believe will help the company move forward.

BodyMedia’s CEO, Christine Robins says, “The emerging convergence of healthcare, technology and consumerism provides an ideal launching pad for us to build on that heritage by introducing new body monitoring solutions tailored to managing a much broader range of health issues.”