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May 07, 2012

Luxeyard Introduces Concierge Shopping Online

By Melissa Warner, TMCnet Contributing Writer

Concierge shopping isn’t a phrase commonly used around the Internet, but if Luxeyard has the success of its flash sales, it may just become common Internet lingo. Luxeyard is a boutique luxury flash site that offers time-limited offers of high-end fashion. Last year this trend increased 21 percent on the Internet and is considered a “win-win” situation for both retailers and consumers.



Luxeyard is using social media to introduce a new type of online shopping that feeds into the exact needs of consumers. Concierge Buying is the newest trend, with Luxeyard asking consumers to show what they want to buy in return for exclusive members-only sales.

"This is a fundamental change in how people buy online, whereby the consumer is now armed with both the power to source and influence the price of the products they want," said Braden Richter, CEO of Luxeyard, in a press release. "In addition to its ability to expand and activate our member base, we think our ability to generate e-commerce revenue from social networking could have enormous implications for the future of retailing."

Consumers are encouraged to upload photos from their hard drives of items they want to purchase or pin them to Luxeyard’s public pinboard with a Luxeyard bookmark tool. Once the item is uploaded to the pinboard, users must “like” or “follow” the items they would like to purchase. Luxeyard will then negotiate whole sale prices for the items with the most “likes” and “follows.” If the exact item is not available, the company will find the closest item to it.

Members are then invited to an exclusive sale. Jerry Wilkerson, CTO of LuxeYard, explained the process as a combination of Pinterest social media and e-commerce. "The result is a Pinterest-like social product sharing experience, coupled with a powerful e-commerce engine similar to Gilt and Groupon."




Edited by Brooke Neuman
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