Limelight Networks (News - Alert), a trusted provider of integrated cloud-based applications, has recently introduced a new service, Limelight Reach Live. Officials said that the newly announced Reach Live streams live video to several mobile devices, including tablets, using just a single media feed.
To ensure optimal viewing experiences to audiences anywhere and on whatever device they are using, it integrates video transcoding and best-in-class streaming technologies in real-time. By using Limelight's high-performance global computing platform, ReachLive delivers mobile videos and ensures fast and reliable delivery of video content, even during peak traffic.
With the help of the new service, publishers can now easily deliver a viewing experience that is tailored to an ever-expanding array of handsets and IP-capable devices. This further allows users to relish live video in a version that is best-suited to the screen size and bandwidth of their phone or tablet.
To measure end user video consumption, the publishers can also easily access key analytics, officials said.
In a press release, Edgardo Nazario, VP and GM, Limelight Video Platform, Limelight Networks, said, "As more consumers watch mobile video from a growing number of devices, Reach Live helps publishers face the challenge of tailoring high quality video to different mobile platforms in real-time. Customers simply input a single live source stream, and Reach Live delivers a viewer experience that is customized to the size of the viewer's screen and available bandwidth.”
North America's oldest Thoroughbred horse auction company, Fasig Tipton is currently using Reach Live and Limelight Video Platform.
Max Hodge, Fasig Tipton's Director of Client Services, said, "Reach Live lets us reliably reach a broader audience and ensure that they experience exceptional viewing experiences that enable them to make better informed buying decisions."
In related news, Limelight Networks, Inc. has signed a multi-year reseller agreement with Broadcast Interactive Media for Limelight Dynamic Site Platform services.
Edited by Amanda Ciccatelli