Alt12, a software company focused on building apps for parents and children, announced today it raised $1.26 million to help fund its three existing apps, a new social network and future development. The San Francisco-based company launched its new social network, Kidfolio, this past Tuesday.
Felicis Ventures, lead by Aydin Senkut, fronted the majority of the seed money. Other investors included InterWest Partners and individual angel investors, including Ron Gutman who’s the founder of HealthTap.
Alt12’s current flagship apps include BabyBump and PinkPad. These apps have been downloaded more than 4.5 million times, according to Alt12, and currently has one million active users. 25 percent of those using either one these two apps do so on a daily basis.
The newest offering from Alt12 is its new social network, Kidfolio, launched this week. It’s currently available on iPhone and will soon be available on Android (News - Alert) and as a Web app. Kidfolio is designed for parents looking to gain tips and information about raising healthy children, as well as a portal for sharing milestones in a child’s life, such as a baby’s first steps.
Kidfolio offers the ability for parents to connect with other parents to share knowledge and tips. It also offers a digital scrapbooking feature and cloud storage for documenting photos and video throughout a child’s life. Parents can also send keepsakes via the Kidfolio network.
Jennifer Wong, CEO of Alt12, commented about the company’s new social network in a press release, saying “Kidfolio is a social network designed for parents. Social networks today have become so broad; it’s no surprise that we’re seeing an uptick in certain verticals for like-minded groups to connect around specific topics. Kidfolio fits this bill. It‘s educational and super fun – a rich, immersive experience that’s highly meaningful for the people using it.”
Edited by Jennifer Russell