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April 16, 2012

Google Signs Deal with MGM to Offer Movies through Google Play

By Oliver VanDervoort, Contributing Writer

Netlfix, iTunes and Google (News - Alert). Those are the three companies currently doing battle for the biggest market share of online movie purchasing and streaming. It appears that Google has taken a big step in trying to up the ante. Google has come to an agreement with Metro-Goldwyn-Mayer that would give the Internet giant access to the studio’s more than 600 movie titles. Industry insiders expect that the movies will be offered for rent on YouTube and on the Android (News - Alert) market page Google Play. 



Better known as MGM, the film company has a giant library that includes Rocky and Rain Man. The company joins other big name studios that are offering movie rentals through Google. Viacom, Comcast, Universal, Sony Pictures, Warner Brothers and the Walt Disney (News - Alert) Company already deals in place with Google. They are, of course, not the only companies that Google has worked out deals with. There are also smaller studios such as Lions Gate and the Weinstein Company who are allowing movie rentals through Google Play and YouTube (News - Alert).

Google Play is available through all sorts of mobile devices that have an Android iOS. The best thing about Google is that because Google is at its heart an Internet based company, people who purchase on Google Play can also watch movies through Google Chrome. YouTube is also branching out in the number of devices that it can be viewed on. Most computers and mobile devices, including the iPad have a YouTube application. This means that conceivably, people who rent movies through YouTube from MGM will be able to watch those videos on their iPad or iPod. 

YouTube is also offered on a number of different special Google Branded devices such as Google TV. There are a growing number of different consumer tech devices that are allowing more and more applications thanks to broadband Internet and the number of different ways they can now connect to the Internet. Even Blu-ray DVD players are now able to allow people to watch streaming video such as Netflix and Blockbuster On Demand and YouTube. This move seems to give Google a little more of an even playing field with the other giants of the streaming movie industry.




Edited by Rich Steeves
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