Say you really need a new case for your iPod touch, but don’t want to have to drive to your nearest Apple (News - Alert) store, wait for a staff member to help you decide which color looks better with your bag, and then, after all is said and done, deal with waiting in a crowded store to pay for the perfect blue one.
Thanks to the developers at Apple, you can actually do all the purchasing from your phone and just show up to the Apple store to just have a team member hand over your purchased items without ever having to go through the process at the store.
The Apple Store App, available to iPhone (News - Alert) 4 and 4S users, was released last week, giving customers the power of shopping from their handheld and the convenience of getting it the same day.
One reporter says it felt like he was shoplifting because, after having purchased a wristband for his iPod nano watch, he simply walked into the store and put it in his backpack.
It works very much like an iTunes purchase, except instead of videos, apps, or songs, you’re buying actual Apple products. Don’t expect to settle down with a MacBook Pro or an iPad, however, as the app is not for big ticket items since those are kept locked up. The app is for purchases already on the store floor, like cases and other accessories.
The app links to your already-existing iTunes account, so you don’t even have to punch in numbers with every purchase – it’s already there, waiting for you to spend.
And just like that, Apple has made it even easier to take your money.
In other Apple news, Apple made headlines with a costly mea culpa to iPad owners in Australia.
Specifically, the Australian Competition & Consumer Commission (ACCC) alleges the new tablet labeled “iPad Wi-Fi + 4G” misinforms consumers because it cannot connect to a 4G mobile data network in Australia. The iPad can still access a connection, but 4G, not so much.
A hearing at the Federal Court in Melbourne granted a win for the ACCC, basically saying that Apple has to email its customers and offer refunds, all the while changing its advertising to let customers know that yes, the iPad can connect to “very fast” mobile networks, just not the 4G stuff as indicated in its marketing.
Edited by Jennifer Russell