Social gaming company Wooga has released download and usage stats for the iOS version of its Diamond Dash game. Wooga said the game has been downloaded over 11 million times since it was first released in the mobile platform, back in January.
The game, first launched back in December on Facebook (News - Alert), currently has more than 18 million monthly active users. The game is simple: a user is given a board full of differently colored gems, and taps on each of the same color to gain points. The more matching gems a user joins together, the more points the player receives.
The game ends or the user levels up when there are no more like gems on the screen.
Wooga was one of the first game developers to release a specially optimized version of its product for the new iPad, and has already seen users download and play the game on the tablet. According to Wooga, 43 percent of users currently access the game through an iPhone (News - Alert) device, while 40 percent connect with an iPad.
Wooga said it has seen increases from Facebook users since its launch last year.
“The percentage of users choosing to connect to Facebook has continued to rise since the game launched – from 28 percent in December 2011 to 64 percent and rising at the end of March,” said Wooga. “Users who log into Facebook from the game are eight times more likely to spend money, and spend 50 percent more on average.”
Wooga thinks Diamond Dash has done so well because it can connect to multiple devices. “Social features like synchronized scores between mobile and flash versions, a real time leader board and the ability to gift friends playing on a desktop computer from a mobile device have changed the way people interact with each other on the mobile platform,” officials said.
Wooga raised over $20 million in capital and has seen overall growth in employees since the game’s launch.
The company currently has some hard decisions to make: will it continue to promote the game directly through Facebook, or will the company try its hand at selling it to other major gaming companies like Google (News - Alert)? Only time will tell.
Edited by Braden Becker