LivingSocial (News - Alert) is an online business that offers daily deals and discounts. The model behind LivingSocial is simple: the site offers a new deal each day to its members who subscribe to the website. After a user purchases a deal, they are emailed a redemption code, which could be used online, or in-store (depending on the fine print) as soon as the next day.
The daily deal site also lets users purchase items for friends, send links to get money for referrals, and print out vouchers. About a year ago, LivingSocial launched a new service called ‘Instant Deals’ which is a mobile feature that shows users local deals they could redeem that day during a specific time. The deals range from diner specials, haircuts, exercise deals, and even spa services.
Due to its success, the company expanded again adding ‘Escapes,’ which is discounts on travel; ‘Adventures,’ which is discounts for people who are looking for fun activities that can be done with friends or with other LivingSocial users; and ‘Families,’ which shows users family-oriented activities that kids can enjoy.
Now, LivingSocial has announced that it will adding another category to its services called, ‘Takeout & Delivery,’ which will replace the ‘Instant Deals’ service with a new platform allowing customers to order discounted food without a time limit. Now, customers can order food from participating restaurants at a lower cost. If the restaurants deliver, a user can complete the delivery process online, never having to even call the restaurant. This new service is launching this Thursday.
Greg Mazanec, general manager of LivingSocial’s new service, said that ordering food via phone makes everything simpler. “Consumer adoption of new technologies works best when it simplifies something they are already doing,” said Mazanec. “Consumers aren’t pulling their phones out to search for the nearest real-time discount on a car inspection or framing service. They are, however, looking for a faster and better way to order food from their favorite local restaurants.”
Mazanec said LivingSocial’s new addition would provide a better way for customers to not only order food, but also connect with the restaurants. “By pivoting our instant business to focus on Takeout & Delivery, we’re helping our restaurant merchants better connect with new and existing customers, while also saving our members time and money.”
Edited by Jennifer Russell