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March 14, 2012

Toshiba Gives Its 'Helping the Helpers' Award to MedWish

By Oliver VanDervoort, Contributing Writer

While the business tech sector is generally considered one of the most cutthroat of any of the business sectors, there are companies who are wanting to earn as much money as possible on one hand but are looking out for the common good on the other. Toshiba (News - Alert) is one company that certainly has had plenty of success over the last few years. Toshiba recently came in a respectable 5th in the rankings recently released for computer sales. The company has already seen great success in its semiconductor sales over the last several years as the industry in general has had quite a few success stories.

Toshiba also gives back to the community from time to time, most recently through their “Helping the Helpers” contest. This particular program is a $100,000 contest that awards one non-profit company a year with a technology makeover. This year the winner was chosen through on online poll hosted on Facebook (News - Alert) and the poll results had a company known as MedWish International as the winner. The Cleveland-based non-profit won Toshiba's grand prize over four other companies in a vote that took place from February 13th through March 9th.

The contest was held on the Toshiba for Good Facebook page and MedWish entered the contest with 150 other non-profits by sending a two minute YouTube (News - Alert) video. The video was geared towards showing why MedWish needed an upgrade and how they would go about using that upgrade. Now the non-profit will get technological upgrades to their computers and copiers as well as less well known upgrades such as LED light bulbs and a boost to their telephone system.

Bill Melo, vice president of Marketing for Toshiba, hailed the choice of MedWish. “We believe that in MedWish International, our Facebook fans have selected a worthy grand prize winner. MedWish made it so evident in their video how technology affects so many aspects of their operation and how the gift of new technology would allow them to do their job more efficiently.”

MedWish recycles discarded medical supplies and equipment from hospitals and doctor's offices from across the country and redistributes them to nations that have a need, but not the means to acquire brand new versions of the equipment.






Edited by Jennifer Russell
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